How we handle
your information.

This notice informs you of our policy regarding all information we hold and record about you. It sets out the conditions under which we may process any personal information that you provide to us. It covers information that could identify you ("personal information") and information that could not identify you. In the context of the law "process" means to collect, store, transfer, use or otherwise act on information.

We take the protection of your privacy and confidentiality seriously. We understand that all visitors to our website are entitled to trust that their personal information will not be used for any purpose unintended by them, and will not accidentally be transferred to a third party.

We undertake to preserve the confidentiality of all information you provide to us, and trust that you reciprocate.

It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us.

Our policy complies with UK law including the requirements of the General Data Protection Regulations and the Privacy and Electronic Communications Regulations (PECR).

Most of our live streams are scenic and coastal views that rarely have people in shot however where members of the public may get close to our cameras, we have signage in place to make members of the public aware.

The exact locations of all our cameras are provided on this website.

Although not encouraged, our cameras have become the reason to visit a specific location and many tourists like to try hard to get into the shot so they can promote this on their social channels.

We have a strict policy about posting any images on our social channels that might be able to identify someone. These are deleted and the person warned and referred to our forum guidelines.

Privacy has been considered for every location and we deploy several techniques to minimise the identification of individuals. Resolution is downgraded in our town centre public locations and views are deliberately kept wide angle making people look small and distant. We also make sure that our PTZ (pan-tilt-zoom) cameras only pause for short periods in any one area.

Sound is an important element of our destination marketing platform however our cameras do not have the capability to capture sound. Instead, we use specialised sound capture equipment to provide high quality binaural ambient sound and we merge this onto the live stream. Often the location is some distance from the camera as we only use sound where appropriate and where privacy concerns have been fully considered.

If an emergency occurred that could be captured by our cameras, we would endeavour to cut the live feed as soon as we are made aware. In addition, we have implemented automated systems with trusted third parties where the live streams are taken down as part of their own emergency procedures. These are tested on a regular basis and the live stream is only reinstated once confirmation has been received that the incident has ended.

Our live streams are used solely for destination marketing and promotion for the Shetland Islands by streaming live video feeds onto this website for general public viewing.

Our cameras or our live streams are not in any way connected, used or affiliated with the police or any local authority and are not used for any surveillance, crime prevention and detection, traffic management or public safety purposes. Some of our live streams have the ability to rewind up to 12H or 24H to allow people in different time zones to see the islands in daylight. Data is overwritten after this period.

We may, however, from time to time, record and store video recordings of events that are of public interest such as, for example, aurora, seabirds nesting, sunsets, extreme weather, special events, exceptionally high tides and so on.

Such video recordings may also be published on our social media pages. We may also use still images taken from our web cameras to publish on our social media pages.

No one may record, store or use any footage captured by our web cameras, for any reason, without prior permission.

All live video streams are distributed by our own dedicated and privately owned ZETCAST content delivery network (CDN) to avoid this being shared with any other third party.

We do not link to any other webcam streams, and therefore own the video and audio workflow from glass to glass i.e., from the camera to the viewer.

You have the following rights:

• To be told that a public web camera is being used using clearly visible and legible signage at each camera location.
• You can request a copy of any footage where your image is identifiable.
• You can request us to erase any footage that we have of you.
• You can request that we do not capture any footage of you in future.
• We must respond to your request within one month.

These are related to CCTV systems however as our network is not designed for surveillance, we are unlikely to be able to locate any image after a period of 24 hours has expired.

For further information about your rights, please contact the Information Commissioner's Office or your local Citizens Advice Bureau.

You can report any general issues or a potential breach of privacy by emailing info@shetlandwebcams.com.

The law requires that we process personal information under one of six defined bases and to notify you of the basis for each category. If a basis on which we process your personal information is no longer relevant then we shall immediately stop processing your data.

If the basis changes then, if required by law, we shall notify you of the change and of any new basis under which we have determined that we can continue to process your information.

When you contact us about a service we provide as part of our business, create an account on our website (buy a product or service from us, or otherwise agree to our terms and conditions) a contract is formed between you and us. Any processing of information that may lead to a contract — e.g. contacting us to enquire about a service or product — is also processed in this way as it may lead to a contractual obligation.

In order to carry out our obligations under that contract we must process the information you give us. Some of this information may be personal information.

We may use it in order to:

• Verify your identity for security purposes.
• Sell products to you.
• Provide you with our services.
• Provide you with suggestions and advice on products, services and how to obtain the most from using our website.

We process this information on the basis there is a contract between you and us, or that you have requested we use the information before we enter into a legal contract.

Additionally, we may aggregate this information in a general way and use it to provide information to monitor our performance with respect to a particular service we provide. If we use it for this purpose, you as an individual are not personally identifiable.

Through certain actions when there is no contractual relationship between us, such as when you browse our website or ask us to provide you with more information about our business, products or services, you are providing your consent to us to process information that may be personal information.

Wherever possible, we aim to obtain your explicit consent to process this information.

Sometimes you might give your consent implicitly, such as when you send us a message by email to which you would reasonably expect us to reply.

Except where you have consented to our use of your information for a specific purpose, we do not use your information in any way that would identify you personally. We may aggregate it in a general way and use it to provide information, for example to monitor the performance of a particular page on our website.

We continue to process your information on this basis until you withdraw your consent or it can be reasonably assumed that your consent no longer exists.

You may withdraw your consent at any time by instructing us, or by choosing to unsubscribe from emails that we send you.

We may process information on the basis there is a legitimate interest, either to you or to us, in doing so. Where we process your information on this basis, we do so after having given careful consideration to:

• Whether the same objective could be achieved through other means.
• Whether processing (or not processing) might cause you harm.
• Whether you would expect us to process your data, and whether you would consider it reasonable to do so.

For example, we may process your data on this basis for the purposes of:

• Record-keeping for the proper and necessary administration of our organisation/business.
• Responding to unsolicited communication from you to which we believe you would expect a response.
• Protecting and asserting the legal rights of any party.
• Insuring against or obtaining professional advice that is required to manage organisational/business risk.
• Protecting your interests where we believe we have a duty to do so.

We are subject to the law like everyone else. Sometimes, we must process your information in order to comply with a statutory obligation, such as HMRC tax or insurance obligations.

We may be required to give information to legal authorities if they request it or if they have the proper authorisation such as a search warrant or court order. This may include your personal information.

When you contact us, whether by telephone, through our website or by email, we collect the data you have given to us in order to reply with the information you need.

We record your request and our reply in order to increase the efficiency of our business.

We keep personally identifiable information associated with your message, such as your name and email address so as to be able to track our communications with you to provide a high quality service.

If you complain about any of the content on our website, we shall investigate your complaint.

If we feel it is justified or if we believe the law requires us to do so, we shall remove the content while we investigate.

If we receive a complaint, we record all the information you have given to us. We use that information to resolve your complaint.

If your complaint reasonably requires us to contact another party, we may decide to give that party some of the information contained in your complaint. We do this as infrequently as possible, but it is a matter for our sole discretion as to whether we do give information, and if we do, what that information is.

We may also compile statistics showing information obtained from this source to assess the level of service we provide, but not in a way that could identify you or any other person.

This website uses the services of Ezoic Inc. ("Ezoic"), including to manage third-party interest-based advertising. Ezoic may employ a variety of technologies on this website, including tools to serve content, display advertisements and enable advertising to visitors of this website, which may utilize first and third-party cookies.

A cookie is a small text file sent to your device by a web server that enables the website to remember information about your browsing session. Cookies are used by Ezoic to provide, optimize and serve ads that are more relevant to your interests, and to measure the performance of advertising campaigns. Ezoic may use a combination of first-party cookies and third-party cookies to deliver these services.

For more information about Ezoic's privacy practices, please review Ezoic's privacy policy.

Some of our business partners and third-party services may use cookies on our website. We have no control over these cookies and they are not covered by this privacy notice.

Third-party cookies may be used by advertising networks, analytics providers, and embedded content services. These cookies are governed by the privacy policies of the respective third parties.

For more information about cookies and how they work, please visit allaboutcookies.org.

You can manage your cookie preferences through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or receive a warning before a cookie is stored.

Please note that if you choose to block cookies, some features of our website may not function properly.

For information about how to manage cookies in your browser, please visit your browser's help documentation or the allaboutcookies.org website.

To opt out of interest-based advertising, you can visit youradchoices.com.

We will only retain your personal information for as long as reasonably necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements.

Live stream data is overwritten after a period of 24 hours. We may retain recorded video of public interest events for longer periods as outlined in section 2.2.

Under data protection law, you have the following rights:

• The right to be informed about how we use your personal information.
• The right to access the personal information we hold about you.
• The right to request correction of inaccurate personal information.
• The right to request erasure of your personal information.
• The right to object to processing of your personal information.
• The right to request restriction of processing.
• The right to data portability.
• The right to withdraw consent at any time.

To exercise any of these rights, please contact us at info@shetlandwebcams.com. We will respond to your request within one month.

We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.

In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

We may update this privacy notice from time to time. Any changes will be posted on this page with an updated revision date.

We encourage you to review this notice periodically to stay informed about how we are protecting your information.

If you have any questions about this privacy notice or our data practices, please contact us at info@shetlandwebcams.com.